{"created":"2023-05-15T11:45:06.741174+00:00","id":5256,"links":{},"metadata":{"_buckets":{"deposit":"1a87c892-6192-492e-a402-e50415402b24"},"_deposit":{"created_by":1,"id":"5256","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"5256"},"status":"published"},"_oai":{"id":"oai:kanagawa-u.repo.nii.ac.jp:00005256","sets":["344:345:394:399"]},"author_link":["16894","16893"],"item_3_alternative_title_20":{"attribute_name":"その他の言語のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"An Empirical Study on the Strategy about Construction of the Competitive Advantage of French Global Retailer in Chinese Consumer Market"}]},"item_3_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2013-03-31","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"81","bibliographicPageStart":"67","bibliographicVolumeNumber":"05","bibliographic_titles":[{"bibliographic_title":"マネジメント・ジャーナル"}]}]},"item_3_description_4":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"本論文は，成長著しい中国市場においてグローバル小売企業の持続的な競争優位の構築メカニズムを実証的に解明することを目的としている。この実証研究の為に，グローバル化を最も成功裡に進めてきたカルフール社（仏）を事例分析し，グローバル競争優位の構築戦略を明らかにするのである。具体的には，中国消費市場においてどのようにして市場シェアを拡大し，確固たる地位を確立してきたかを解明する。実証分析の結果として解明された競争優位の構築は，マーケティング機能を構成する4つのPの最適なミックス・パターンのデザイン能力に依存するというものである。\n\\nThis paper is a study on the strategy of gaining and sustaining the competitive advantages of the global retailers in Chinese market. What strategy and capability have they used? How could they gain and sustain their competitive advantages to get high marketshare and position in Chinese Market? For these questions we prepared a theory and verified it through empirical analysis of strategy of Carrefour(French global retail company)against its competitors by a set of analytical frameworks. As the results, we could get the fact that our theory may be almost true. So, we could insist that the most important source of competitive advantages for global retailers should depend on the best mixing patternof 4P elements in the marketing.","subitem_description_type":"Abstract"}]},"item_3_description_40":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"subitem_description":"Article","subitem_description_type":"Other"}]},"item_3_publisher_33":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"神奈川大学国際経営研究所"}]},"item_3_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA1241382X","subitem_source_identifier_type":"NCID"}]},"item_3_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"2187-7947","subitem_source_identifier_type":"ISSN"}]},"item_3_version_type_16":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"韓, 正洲"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Han, Zhengzhou"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-11-19"}],"displaytype":"detail","filename":"MJ_05 8.pdf","filesize":[{"value":"1.5 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"MJ_05 8.pdf","url":"https://kanagawa-u.repo.nii.ac.jp/record/5256/files/MJ_05 8.pdf"},"version_id":"a4aa1d3d-47ec-4197-8e14-922a21e7d0f6"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"競争優位の戦略","subitem_subject_scheme":"Other"},{"subitem_subject":"融合ケイパビリティ","subitem_subject_scheme":"Other"},{"subitem_subject":"マーケティング・ミックス","subitem_subject_scheme":"Other"},{"subitem_subject":"資源ベース","subitem_subject_scheme":"Other"},{"subitem_subject":"戦略","subitem_subject_scheme":"Other"},{"subitem_subject":"グローバル・バリューチェーン","subitem_subject_scheme":"Other"},{"subitem_subject":"Competitive Strategy","subitem_subject_scheme":"Other"},{"subitem_subject":"Fusion Capability","subitem_subject_scheme":"Other"},{"subitem_subject":"Marketing Mix,","subitem_subject_scheme":"Other"},{"subitem_subject":"Global Value Chain","subitem_subject_scheme":"Other"},{"subitem_subject":"Resource-Based Strategy","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"中国消費市場におけるフランス・グローバル小売企業の競争優位の構築に関する戦略の実証研究","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"中国消費市場におけるフランス・グローバル小売企業の競争優位の構築に関する戦略の実証研究"}]},"item_type_id":"3","owner":"1","path":["399"],"pubdate":{"attribute_name":"公開日","attribute_value":"2013-04-26"},"publish_date":"2013-04-26","publish_status":"0","recid":"5256","relation_version_is_last":true,"title":["中国消費市場におけるフランス・グローバル小売企業の競争優位の構築に関する戦略の実証研究"],"weko_creator_id":"1","weko_shared_id":-1},"updated":"2023-05-15T16:01:24.422012+00:00"}