{"created":"2023-05-15T11:45:05.714989+00:00","id":5234,"links":{},"metadata":{"_buckets":{"deposit":"5e5b0bd5-ac51-40ec-8c91-7860bbb51989"},"_deposit":{"created_by":1,"id":"5234","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"5234"},"status":"published"},"_oai":{"id":"oai:kanagawa-u.repo.nii.ac.jp:00005234","sets":["344:345:394:397"]},"author_link":["16858","16857"],"item_3_alternative_title_20":{"attribute_name":"その他の言語のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"A Practice of Promotion Planning by Vision Proposal Design Method: A Trial regarding Setup of Persona"}]},"item_3_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2011-03-31","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"80","bibliographicPageStart":"67","bibliographicVolumeNumber":"03","bibliographic_titles":[{"bibliographic_title":"マネジメント・ジャーナル"}]}]},"item_3_description_4":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"近年､｢デザイン｣というキーワードが､経営戦略･製品開発･組織マネジメントなどの経営分野で重要視されている｡また､ICTは人々の生活の中に埋め込まれ､ユーザが意識することなくICTを利用できる環境を目指す方向になりつつある｡一方､ヒジネスにおいては､既存製品の問題を解決するだけでなく､どのような製品やサーヒスを提案するかということが重要になってきている｡こうした背景から､従来は主に個々の製品の問題解決を対象としていたデザインのアプローチにおいて､HCDを考慮しながらサービスも含めたビジョンを提案できるデザイン手法｢ピジョン提案型デザイン手法｣が提案されている｡本稿では､このヒジョン提案型デザイン手法を活用して実際におこなった､若者にあった保険のプロモーション方法の提案導出を通して､ビジョン提案型デザイン手法の中に取り入れられている｢ペルソナ｣の設定について考察した結果を示す｡  \n\\n'in recent years, a keyword \"design\" is considered to be important in management fields, such as management-strategy, product development and organization management. Moreover, ICT is embedded in the life of people, it is aimed at the environment where ICT can be used without user being conscious. On the other hand, in business, it is becoming important it not only solves the problem of the existing product, but what product and service it proposes. From such a background, until now, in the approach of the design for problem solution of each product mainly, a design technique \"vision proposal design method\" which can propose a vision also including service is proposed taking HCD into consideration. In this paper, the result which considered a setup of \"persona\" in the vision proposal design method is shown through proposal derivation of the promotion method for young people of insurance which the vision proposal design method was applied.","subitem_description_type":"Abstract"}]},"item_3_description_40":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"subitem_description":"Article","subitem_description_type":"Other"}]},"item_3_publisher_33":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"神奈川大学国際経営研究所"}]},"item_3_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA1241382X","subitem_source_identifier_type":"NCID"}]},"item_3_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"2187-7947","subitem_source_identifier_type":"ISSN"}]},"item_3_version_type_16":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"飯塚, 重善"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Iizuka, Shigeyoshi"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-11-19"}],"displaytype":"detail","filename":"MJ03-8.pdf","filesize":[{"value":"8.5 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"MJ03-8.pdf","url":"https://kanagawa-u.repo.nii.ac.jp/record/5234/files/MJ03-8.pdf"},"version_id":"92daf114-9dbb-4dda-82eb-622a12307605"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"デザイン","subitem_subject_scheme":"Other"},{"subitem_subject":"design","subitem_subject_scheme":"Other"},{"subitem_subject":"ビジョン提案型デザイン手法","subitem_subject_scheme":"Other"},{"subitem_subject":"vision proposal design method","subitem_subject_scheme":"Other"},{"subitem_subject":"ペルソナ","subitem_subject_scheme":"Other"},{"subitem_subject":"persona","subitem_subject_scheme":"Other"},{"subitem_subject":"人間中心設計","subitem_subject_scheme":"Other"},{"subitem_subject":"human centered design","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"ビジョン提案型デザイン手法を用いたプロモーション企画実践 －ペルソナの設定に関する試み－","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"ビジョン提案型デザイン手法を用いたプロモーション企画実践 －ペルソナの設定に関する試み－"}]},"item_type_id":"3","owner":"1","path":["397"],"pubdate":{"attribute_name":"公開日","attribute_value":"2011-11-24"},"publish_date":"2011-11-24","publish_status":"0","recid":"5234","relation_version_is_last":true,"title":["ビジョン提案型デザイン手法を用いたプロモーション企画実践 －ペルソナの設定に関する試み－"],"weko_creator_id":"1","weko_shared_id":1},"updated":"2023-05-15T13:24:03.605980+00:00"}