{"created":"2023-05-15T11:42:40.319510+00:00","id":2140,"links":{},"metadata":{"_buckets":{"deposit":"6f747117-b8b5-478b-9e71-952db32fd566"},"_deposit":{"created_by":10,"id":"2140","owners":[10],"pid":{"revision_id":0,"type":"depid","value":"2140"},"status":"published"},"_oai":{"id":"oai:kanagawa-u.repo.nii.ac.jp:00002140","sets":["74:79:108:160"]},"author_link":["34815","34816"],"item_3_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2017-03-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"53","bibliographicPageEnd":"113","bibliographicPageStart":"99","bibliographic_titles":[{"bibliographic_title":"国際経営論集"},{"bibliographic_title":"International Management Review","bibliographic_titleLang":"en"}]}]},"item_3_description_4":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"The Big Four, in corporate English school history in Japan, set the standards for language communication as a commodity, as well as drove and dominated a market that annually generated billions in Japanese yen and reached hundreds of thousands in student-customers. The paper addresses the historical rise, decline, and resiliency of this industry, from the perspectives of management, marketing, and its underlying consumer psychology. The paper begins with critiques on the Japanese system of English education and the need for communicative training, followed by recent research from social, educational, and language psychology, as well as neuroscience, which collectively support why the need for such communication was desired in Japan. The paper next explores how that desire was commodified and marketed, how the student became a customer, and how the role of teacher became a sales asset. The focus on the Big Four schools presents a brief history of how two of them survived, how two failed, and how the market for private English has changed, from its rocketing beginning during the Japanese bubble economy of the 1980s, through the changes and downturns that occurred up to the present.","subitem_description_type":"Abstract"}]},"item_3_description_40":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"subitem_description":"Departmental Bulletin Paper","subitem_description_type":"Other"}]},"item_3_description_5":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"Article","subitem_description_type":"Other"}]},"item_3_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"34816","nameIdentifierScheme":"WEKO"}],"names":[{"name":"Fairchild E., Theron"}]}]},"item_3_publisher_33":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"神奈川大学経営学部"}]},"item_3_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN10153220","subitem_source_identifier_type":"NCID"}]},"item_3_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"0915-7611","subitem_source_identifier_type":"ISSN"}]},"item_3_version_type_16":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"Fairchild, Theron"}],"nameIdentifiers":[{"nameIdentifier":"34815","nameIdentifierScheme":"WEKO"},{"nameIdentifier":"34815","nameIdentifierScheme":"ローカル著者ID","nameIdentifierURI":" "}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","displaytype":"detail","filename":"09 An English Market in Japan ： A Brief Psychology and History of Big Four Development.pdf","filesize":[{"value":"1.1 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"url":"https://kanagawa-u.repo.nii.ac.jp/record/2140/files/09 An English Market in Japan ： A Brief Psychology and History of Big Four Development.pdf"},"version_id":"1e33607f-ff97-41be-b81d-c3b062a42de3"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"EFL history","subitem_subject_scheme":"Other"},{"subitem_subject":"eikaiwa","subitem_subject_scheme":"Other"},{"subitem_subject":"English conversation school","subitem_subject_scheme":"Other"},{"subitem_subject":"English in Japan","subitem_subject_scheme":"Other"},{"subitem_subject":"English language business","subitem_subject_scheme":"Other"},{"subitem_subject":"English school history","subitem_subject_scheme":"Other"},{"subitem_subject":"language learning market","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"eng"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"An English Market in Japan ： A Brief Psychology and History of Big Four Development","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"An English Market in Japan ： A Brief Psychology and History of Big Four Development"}]},"item_type_id":"3","owner":"10","path":["160"],"pubdate":{"attribute_name":"公開日","attribute_value":"2020-08-31"},"publish_date":"2020-08-31","publish_status":"0","recid":"2140","relation_version_is_last":true,"title":["An English Market in Japan ： A Brief Psychology and History of Big Four Development"],"weko_creator_id":"10","weko_shared_id":-1},"updated":"2023-05-15T16:38:01.255190+00:00"}