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An English Market in Japan ： A Brief Psychology and History of Big Four Development
http://hdl.handle.net/10487/15503
http://hdl.handle.net/10487/15503bbdf6510-9424-448b-bf52-512846a4bcb2
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
09 An English Market in Japan ： A Brief Psychology and History of Big Four Development.pdf (1.1 MB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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| 公開日 | 2020-08-31 | |||||
| タイトル | ||||||
| タイトル | An English Market in Japan ： A Brief Psychology and History of Big Four Development | |||||
| 言語 | ||||||
| 言語 | eng | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | EFL history | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | eikaiwa | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | English conversation school | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | English in Japan | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | English language business | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | English school history | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | language learning market | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| 著者 |
Fairchild, Theron
× Fairchild, Theron |
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| 著者別名 | ||||||
| 識別子Scheme | WEKO | |||||
| 識別子 | 34816 | |||||
| 姓名 | Fairchild E., Theron | |||||
| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | The Big Four, in corporate English school history in Japan, set the standards for language communication as a commodity, as well as drove and dominated a market that annually generated billions in Japanese yen and reached hundreds of thousands in student-customers. The paper addresses the historical rise, decline, and resiliency of this industry, from the perspectives of management, marketing, and its underlying consumer psychology. The paper begins with critiques on the Japanese system of English education and the need for communicative training, followed by recent research from social, educational, and language psychology, as well as neuroscience, which collectively support why the need for such communication was desired in Japan. The paper next explores how that desire was commodified and marketed, how the student became a customer, and how the role of teacher became a sales asset. The focus on the Big Four schools presents a brief history of how two of them survived, how two failed, and how the market for private English has changed, from its rocketing beginning during the Japanese bubble economy of the 1980s, through the changes and downturns that occurred up to the present. | |||||
| 内容記述 | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | Article | |||||
| 書誌情報 |
国際経営論集 en : International Management Review 号 53, p. 99-113, 発行日 2017-03-31 |
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| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 0915-7611 | |||||
| 書誌レコードID | ||||||
| 収録物識別子タイプ | NCID | |||||
| 収録物識別子 | AN10153220 | |||||
| 著者版フラグ | ||||||
| 出版タイプ | VoR | |||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
| 出版者 | ||||||
| 出版者 | 神奈川大学経営学部 | |||||
| 資源タイプ | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | Departmental Bulletin Paper | |||||
