{"created":"2024-04-16T05:05:51.286959+00:00","id":2000559,"links":{},"metadata":{"_buckets":{"deposit":"6f1c1c52-6654-4860-ac99-bf31690a7be1"},"_deposit":{"created_by":10,"id":"2000559","owners":[10],"pid":{"revision_id":0,"type":"depid","value":"2000559"},"status":"published"},"_oai":{"id":"oai:kanagawa-u.repo.nii.ac.jp:02000559","sets":["308:309:310:1712726801031"]},"author_link":["35792"],"control_number":"2000559","item_3_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2024-03-25","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"50","bibliographicPageEnd":"24","bibliographicPageStart":"1","bibliographic_titles":[{"bibliographic_title":"経済貿易研究 : 研究所年報","bibliographic_titleLang":"ja"},{"bibliographic_title":"The Studies in Economics and Trade","bibliographic_titleLang":"en"}]}]},"item_3_description_4":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"本論文は、伝統工芸品のマーケティング戦略について考察するものである。淡青色の青磁の作品で著名な、京都・蘇山窯の事例を取扱う。三代・諏訪蘇山を父に、塗師の十二代・中村宗哲を母に持つ、当代（四代）・諏訪蘇山氏にインタビューを行った。通常の消費財におけるマーケティング戦略とは異なる戦略について、さらには、伝統を継承しつつ、独創的かつ先進的な作品を世に送り出す戦略について考察する。","subitem_description_language":"ja","subitem_description_type":"Abstract"},{"subitem_description":"This study discusses marketing strategies for traditional crafts. This study deals with the case of the Sozan kiln in Kyoto, which is famous for its pale blue celadon works. We interviewed Ms Suwa Sozan, whose father is the third generation of Suwa Sozan, and whose mother is the twelfth generation of Nakamura Sotetsu. We consider various marketing strategies that are different from those of ordinary consumer goods, as well as strategies for delivering original and advanced works to the world while inheriting traditions.","subitem_description_language":"en","subitem_description_type":"Abstract"}]},"item_3_description_5":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"論説","subitem_description_language":"ja","subitem_description_type":"Other"}]},"item_3_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.24792/0002000559","subitem_identifier_reg_type":"JaLC"}]},"item_3_publisher_33":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"神奈川大学経済貿易研究所","subitem_publisher_language":"ja"},{"subitem_publisher":"Kanagawa University The Institute of Economics and Trade","subitem_publisher_language":"en"}]},"item_3_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00071389","subitem_source_identifier_type":"NCID"}]},"item_3_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"0386-5193","subitem_source_identifier_type":"PISSN"}]},"item_3_version_type_16":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"寺嶋, 正尚","creatorNameLang":"ja"},{"creatorName":"テラシマ, マサナオ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{},{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2024-04-16"}],"filename":"01 伝統工芸品のマーケティング戦略に関する一考察 －京都・蘇山窯の事例－.pdf","filesize":[{"value":"2.5 MB"}],"format":"application/pdf","mimetype":"application/pdf","url":{"url":"https://kanagawa-u.repo.nii.ac.jp/record/2000559/files/01 伝統工芸品のマーケティング戦略に関する一考察 －京都・蘇山窯の事例－.pdf"},"version_id":"3324fa35-f9a4-429e-a43c-5e89038ab5a8"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"伝統工芸品","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"茶碗","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"焼き物","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"伝統","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"変革","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"マーケティング","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"青磁","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"諏訪蘇山","subitem_subject_language":"ja","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"伝統工芸品のマーケティング戦略に関する一考察 －京都・蘇山窯の事例－","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"伝統工芸品のマーケティング戦略に関する一考察 －京都・蘇山窯の事例－","subitem_title_language":"ja"},{"subitem_title":"A Study on Marketing Strategies for Traditional Crafts －Case of Sozan- Kiln in Kyoto－","subitem_title_language":"en"}]},"item_type_id":"3","owner":"10","path":["1712726801031"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2024-04-16"},"publish_date":"2024-04-16","publish_status":"0","recid":"2000559","relation_version_is_last":true,"title":["伝統工芸品のマーケティング戦略に関する一考察 －京都・蘇山窯の事例－"],"weko_creator_id":"10","weko_shared_id":-1},"updated":"2024-04-26T04:31:22.348026+00:00"}