{"created":"2023-05-15T11:51:15.249957+00:00","id":13137,"links":{},"metadata":{"_buckets":{"deposit":"4e69b7ff-7d20-4d30-b81a-6b1dd8651f39"},"_deposit":{"created_by":10,"id":"13137","owners":[10],"pid":{"revision_id":0,"type":"depid","value":"13137"},"status":"published"},"_oai":{"id":"oai:kanagawa-u.repo.nii.ac.jp:00013137","sets":["74:79:108:1269"]},"author_link":["34593","34592"],"item_3_alternative_title_20":{"attribute_name":"その他の言語のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"Management Strategy of MULTI-SUZUKI in India"}]},"item_3_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2019-03-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"57","bibliographicPageEnd":"104","bibliographicPageStart":"95","bibliographic_titles":[{"bibliographic_title":"国際経営論集","bibliographic_titleLang":"ja"},{"bibliographic_title":"International management review","bibliographic_titleLang":"en"}]}]},"item_3_description_4":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"　本研究では、中国に次ぐ13億超の国内人口を抱えるインド市場において、およそ5割の乗用車市場シェアを維持するスズキのインド戦略を分析する。スズキが1980年代初頭にインド進出を決定後、35年以上が経過した。現在も、先行組であるスズキのインド国内の牙城を切り崩そうと、インドローカルメーカーや、欧州諸国、韓国、日系といった国外の手強い競合相手が、完成車市場への参入と対抗を続けている。熾烈化する競争の中で、スズキがいまだこれ程のシェアを維持できている背景を明らかにすること、これが本稿の研究目的である。スズキを取り上げるにあたり、インド国内にあるスズキの現地子会社マルチスズキのマネサール工場にて、2016年にヒアリング調査および当時の最新ライン工場を視察した。インド国内を走る乗用車の2台に1台はスズキの車と言ってよい。中国に次ぐ世界第2位の人口と成長する内需を抱えるこの国で、静岡の中小企業にすぎなかったスズキがどのように国際経営をすすめ現在に至ったのか。さらに今後も競合相手が群雄割拠しのぎを削ると考えられるインド市場で、スズキ独自の経営戦略についても分析する。","subitem_description_type":"Abstract"}]},"item_3_description_40":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"subitem_description":"Departmental Bulletin Paper","subitem_description_type":"Other"}]},"item_3_description_5":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"研究論文","subitem_description_type":"Other"}]},"item_3_publisher_33":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"神奈川大学経営学部"}]},"item_3_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN10153220","subitem_source_identifier_type":"NCID"}]},"item_3_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"0915-7611","subitem_source_identifier_type":"ISSN"}]},"item_3_version_type_16":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"田中, 美和"}],"nameIdentifiers":[{"nameIdentifier":"34592","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2020-05-22"}],"displaytype":"detail","filename":"08 インドにおけるマルチスズキの経営戦略.pdf","filesize":[{"value":"1.3 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"08 インドにおけるマルチスズキの経営戦略","url":"https://kanagawa-u.repo.nii.ac.jp/record/13137/files/08 インドにおけるマルチスズキの経営戦略.pdf"},"version_id":"ff773ddf-2b1d-43c4-a83f-8c30eaff0002"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"インド","subitem_subject_scheme":"Other"},{"subitem_subject":"マルチスズキ","subitem_subject_scheme":"Other"},{"subitem_subject":"バレーノ","subitem_subject_scheme":"Other"},{"subitem_subject":"サプライチェーン","subitem_subject_scheme":"Other"},{"subitem_subject":"メーク・イン・インディア","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"インドにおけるマルチスズキの経営戦略","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"インドにおけるマルチスズキの経営戦略","subitem_title_language":"ja"},{"subitem_title":"Management Strategy of MULTI-SUZUKI in India","subitem_title_language":"en"}]},"item_type_id":"3","owner":"10","path":["1269"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2020-05-22"},"publish_date":"2020-05-22","publish_status":"0","recid":"13137","relation_version_is_last":true,"title":["インドにおけるマルチスズキの経営戦略"],"weko_creator_id":"10","weko_shared_id":-1},"updated":"2023-06-20T04:50:08.592832+00:00"}