@article{oai:kanagawa-u.repo.nii.ac.jp:00011976,
 author = {上沼, 克徳 and Kaminuma, Katsunori},
 issue = {2-3},
 journal = {商経論叢},
 month = {Mar},
 note = {Article, 論説},
 pages = {63--84},
 title = {マーケティング定義の変遷が意味するところ},
 volume = {49},
 year = {2014}
}