@article{oai:kanagawa-u.repo.nii.ac.jp:00011946,
 author = {上沼, 克徳 and Kaminuma, Katsunori},
 issue = {4},
 journal = {商経論叢},
 month = {Jun},
 note = {Article, 論説},
 pages = {1--30},
 title = {マーケティング研究の学的独自性を求めて －試論的概観－},
 volume = {48},
 year = {2013}
}