@article{oai:kanagawa-u.repo.nii.ac.jp:00011478, author = {上沼, 克徳 and Kaminuma, Katsunori}, journal = {商経論叢}, month = {Jun}, pages = {199--225}, title = {<論説>マーケティング研究の学的貧困性をめぐる論議}, volume = {32(1)}, year = {1996} }