@article{oai:kanagawa-u.repo.nii.ac.jp:00011472,
 author = {岡本, 祥子 and Okamoto, Shoko},
 journal = {商経論叢},
 month = {Mar},
 pages = {303--316},
 title = {<ARTICLE>JAPANESE MARKETING STRATEGY & BUSINESS},
 volume = {31(4)},
 year = {1996}
}