{"created":"2023-05-15T11:49:52.035933+00:00","id":11389,"links":{},"metadata":{"_buckets":{"deposit":"1c90cbf9-6ebe-48f5-bed0-0147f1a078f1"},"_deposit":{"created_by":1,"id":"11389","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"11389"},"status":"published"},"_oai":{"id":"oai:kanagawa-u.repo.nii.ac.jp:00011389","sets":["1051:1052:1053:1086"]},"author_link":["31579","31578"],"item_3_alternative_title_20":{"attribute_name":"その他の言語のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"<NOTE>The Next Step of International Marketing : Japanese Consumer Behaviour"}]},"item_3_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"1993-08-25","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"216","bibliographicPageStart":"198","bibliographicVolumeNumber":"29(1)","bibliographic_titles":[{"bibliographic_title":"商経論叢"}]}]},"item_3_description_4":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"日本のマーケティングを理解するためには, 日本人がどの様にして, マーケティングを国内及び国外で管理しているかを理解する必要がある。従って, このような調査をする場合, 他の社会のマーケティングを調査する時の様に, あるがままの姿の日本の消費者を中心に理解する事がまず必要であろう。ここで述べているマーケティングとは社会での必要性, 要求を調査し, 予測し, そしてそれを商品とサービスに反映させる経過の事である。特に消費者行動調査に関しては, 誰がその製品を購入するかと言う事と, それ以上に何故その製品を購","subitem_description_type":"Abstract"}]},"item_3_publisher_33":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"神奈川大学"}]},"item_3_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00114696","subitem_source_identifier_type":"NCID"}]},"item_3_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"0286-8342","subitem_source_identifier_type":"ISSN"}]},"item_3_version_type_16":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"岡本, 祥子"}],"nameIdentifiers":[{"nameIdentifier":"31578","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"Okamoto, Shoko"}],"nameIdentifiers":[{"nameIdentifier":"31579","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-11-27"}],"displaytype":"detail","filename":"29-1P198-216.pdf","filesize":[{"value":"4.3 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"29-1P198-216.pdf","url":"https://kanagawa-u.repo.nii.ac.jp/record/11389/files/29-1P198-216.pdf"},"version_id":"5d16afbc-70b9-4eb8-b675-33694c4692c8"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"<研究ノート>日本における国際マーケティングに関する一考察 : 日本の消費者行動","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"<研究ノート>日本における国際マーケティングに関する一考察 : 日本の消費者行動"}]},"item_type_id":"3","owner":"1","path":["1086"],"pubdate":{"attribute_name":"公開日","attribute_value":"2009-03-13"},"publish_date":"2009-03-13","publish_status":"0","recid":"11389","relation_version_is_last":true,"title":["<研究ノート>日本における国際マーケティングに関する一考察 : 日本の消費者行動"],"weko_creator_id":"1","weko_shared_id":-1},"updated":"2023-05-16T06:33:49.207646+00:00"}