2026-03-11T21:33:07Z https://kanagawa-u.repo.nii.ac.jp/oai

oai:kanagawa-u.repo.nii.ac.jp:00001160 2023-05-15T17:04:02Z 74:79:80:84

日･タイ合弁企業経営に関する一考察　－電気･電子産業の事例研究－ サーティマー, パトムウィリヤウォング Sathima, Patomviriyavong 合弁企業 電気･電子産業 多国籍企業 海外直接投資 戦略的提携 AFTA For a long time, Thailand and Japan have had a close relationship; Thai-Japan economic relations have maintained a close relationship through the transfer of technology in trade, direct investment, and economic cooperation. Presently, many corporations from around the world are active in Thailand. Among these, Japanese corporations are most numerous. Technological contributions have been made through these channels of economic cooperation, and one can say that Thai culture has been able to achieve its present level of development in part due to Japanese technological cooperation. Japanese business, such as electrical and electronic parts, due to the high yen rate have come into cooperation with Thai business (Most of them are in the form of joint venture corporations). So I would like to pursue research on the ways of doing business which creates advantages for Thai economic development. Under the new global competition and Thai's economic disorder in present time, Thai-Japanese joint venture corporations have to face a tough competition on global marketing strategy under the fluctuation of local currency system. It is interesting to see how Thai-Japanese joint venture corporations adjust their corporate and business policies, competitive advantages and global management strategies under the turbulence of Asian economic disorder. Article 論文 departmental bulletin paper 神奈川大学大学院経営学研究科 2000-03-01 VoR application/pdf 研究年報 04 31 49 AA12651486 1348-1843 https://kanagawa-u.repo.nii.ac.jp/record/1160/files/研究年報04-3.pdf http://hdl.handle.net/10487/8504 https://kanagawa-u.repo.nii.ac.jp/records/1160 jpn