@article{weko_11736_1,
   author	 = "上沼,克徳 and Kaminuma,Katsunori",
   title	 = "この"マーケティング"と呼ばれるものは一体何なのか?(川端篤輝先生追悼号)",
   journal	 = "商経論叢",
   year 	 = "2005",
   volume	 = "40(4)",
   number	 = "",
   pages	 = "77--114",
   month	 = "mar"
}