@article{weko_11478_1, author = "上沼,克徳 and Kaminuma,Katsunori", title = "<論説>マーケティング研究の学的貧困性をめぐる論議", journal = "商経論叢", year = "1996", volume = "32(1)", number = "", pages = "199--225", month = "jun" }